Voice search optimization: OK Google, Do I need to worry?

Person using voice search on their phone
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Long before thinking about voice search optimization, I remember smashing tiny little buttons to find directions to my favorite restaurant on my T-Mobile G1: Google’s first phone. That was back in 2008. Four years later, Google introduced voice search.

It’s been a long time since then and voice search has become a normal thing to do. No longer is it weird to talk to your phone out loud to find something to buy online or yell over to a speaker in the corner of your living room (around 40 million of ‘em).

It’s changed the way people find information, including your website. So you might wonder, does it affect my content? Do I need to optimize for it? What about my SEO?

Before we think about optimization, let’s dive into what it is and how it works.

What is voice search and how does it work?

Voice search is a way of searching for information by speaking into a device, such as a mobile phone or tablet.

When using voice search, you speak the words or phrases you want to search for into your device. The search engine converts your voice query into text by the device and is used to search the Internet.

Did you know: People search with their voices 20% of the time on mobile devices?

Most people use Google for voice search, which is no surprise. Search engines like Google are always looking for ways they can improve the user experience, and voice search is a huge step forward for that.

For example, if you want to search for “movies”, you would say the phrase into your device, and it would search for the phrase “movies” on the Internet.

Well, duh, you might say, but what about more complex searches like, “What’s the name of Jeff Goldblum’s character in Jurassic Park?”

Save yourself the voice search. His character’s name was Dr. Ian Malcom 🦖. 

It’s impressive what Google and others have done to help people find the answers they need.

And business voice searches? With over 50% of people searching by voice for businesses, you might worry about Google’s accuracy. Don’t be. According to Google, its accuracy is around 95 percent.

Great, but why does accuracy matter? Because it’s crucial when finding information, especially for your content and its SEO optimization.

Do voice searches affect SEO?

Voice search is a major change for SEO. It means content creators no longer need to write for search engines. Instead, they can focus on making content that is entertaining and useful for their readers.

SEO is becoming less about getting traffic and more about giving people a significant experience.

What can I do to optimize my site for voice search?

The good news is, you can handle voice search optimization in the same way you would optimize it for traditional search engines.

This involves creating high-quality valuable content that answers your readers’ questions, and using it to create a structure that makes it easy for people to navigate around your site.

The major consideration between text based searches is that content for voice search needs to be conversational rather than academic.

Speak as you would to a friend and write naturally to make the content more user-friendly.

What are the future predictions for voice search?

Voice search is booming, but it is still in its infancy. Most people still search for information using text, but voice search will eventually become just as popular as traditional text-based search.

Text or voice, it doesn’t matter

As long as you are creating consistent content that’s optimized, your audience will still find it, and you’ll continue to grow your brand’s awareness and authority. Phew. One less thing to worry about optimizing.

Speaking of which, if you don’t want to worry about content creation and optimization, you can leave it up to Jumpkit. We’re your co-pilot to help create content your audience will love and easily find, whether it’s by keyboard, voice or brain.