Ubersuggest versus Semrush: Which tool is better for content ideas?

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Online marketing often requires a steady stream of fresh content. You also need to make the content relevant and insightful. 

Unfortunately, it’s not always easy to come up with content ideas.

You’ve likely looked at Ubersuggest and Semrush. Both tools help you research topics, but which one is better?

In this article, we’ll take a closer look at Ubersuggest vs Semrush. Compare features, prices, and other details to find your next tool for content ideas.

What is Ubersuggest?

Ubersuggest is an online SEO tool that helps marketers with keyword research and content ideas. It was created as a tool for scraping terms from Google’s search suggestions.

The platform includes a simple to use search tool. You enter a keyword and Ubersuggest displays a list of keyword ideas.

It’s comparable to the Keyword Planner Tool used in Google AdWords. The list of keyword ideas includes:

  • Monthly search volume
  • Average cost per click (CPC)
  • PPC competition
  • SEO competition

The keyword list includes multiple tabs, including suggestions, related searches, and questions. If you click on “questions,” you can see a list of relevant keywords written as questions.

The keyword tool is useful for finding content ideas based on search volume, but it’s not a complete solution.

In 2017, successful online entrepreneur Neil Patel purchased Ubersuggest. In the years since, he has expanded the feature set.

Ubersuggest is now a robust online tool. It includes a “content ideas” report, backlink checker, and additional tools for in-depth keyword analysis.

How do you get content ideas with Ubersuggest?

You can instantly start looking for content ideas after signing up for a free trial. You can also test the tool for free.

Neil Patel allows up to three daily searches without a paid subscription.

Click on the “Content Ideas” section under the Keyword Analyzer tool. You simply need to enter a keyword and click “search.”

The Content Ideas Report includes a list of the most popular posts containing the keyword you entered. The list includes the following information:

  • Page title/URL
  • Estimated visits
  • Backlinks
  • Facebook shares
  • Pinterest shares

Some of the entries include drop-down menus for keywords and links. 

If you click on the keywords tab, the report shows a list of relevant keywords that appear on that page. The links tab provides a quick analysis of the page’s backlinks.  

Without an account, the report only includes 10 results. You need a paid plan to unlock 10,000 more rows of ideas.

How much does Ubersuggest cost?

Ubersuggest is available with a seven-day free trial. If you want to continue using the service, you need to pick one of the following plans:

  • Individual – $29 per month 
  • Business – $49 per month
  • Enterprise/Agency – $99 per month

The prices listed may change and are based on the monthly rate. Neil Patel, the owner of Ubersuggest, also offers lifetime access.

For $290 to $990, depending on the plan, you gain lifetime access with no monthly fees. 

All plans also come with a 30-day money-back guarantee. 

The “Individual” plan is intended for managing one to three websites. It allows you to manage three projects and generate 100 reports per day.

What is Semrush?

Semrush is a comprehensive online platform. It includes 12 different tools for managing PPC, SEO, social media, content creation, and more.

Users can use Semrush to perform keyword research, run SEO audits, and look for backlink opportunities. It is used by some of the largest organizations, including PayPal and Forbes.

Semrush offers a complete solution for analyzing SEO and content marketing. The site audit helps you detect broken links and other issues that may hurt your search rankings.

The keyword research tool makes it easy to find keywords based on:

  • Competition level
  • Keyword difficulty
  • Monthly volume
  • Related phrases

After using the keyword tool to find a target keyword, you can use Semrush to generate content ideas.

How do you get content ideas with Semrush?

Semrush includes a “Content Marketing Platform” with its Guru and Business plans. You need to choose one of those two plans to specifically search for content ideas.

If signing up, visit the “Topic Research” tool in the Content Marketing Platform section. After entering a keyword, the tool displays a series of related content ideas.

The ideas are separated into small text blocks called “cards.” Each card includes a keyword, the search volume, and the top three pieces of content featuring that keyword.

The list of ideas also includes headlines, questions, and related searches. You can also switch between different displays. 

If you switch the view to “Explorer,” you gain more details about each suggestion. 

You can view and sort ideas based on:

  • Facebook engagements
  • Backlinks
  • Total shares

Switching to the “Overview” display shows the top 10 headlines, subtopics, questions, and related searches. Clicking on the “Mindmap” option creates a visual presentation of the top topics.

The Mindmap displays the top related searches in a circle around your target keyword. The headlines and related questions are displayed to the right. 

The Topic Research tool contains fewer criteria compared to the Ubersuggest Content Ideas tool. Yet, the Topic Research tool integrates with a long list of other features. 

For example, you can schedule new content based on the ideas that you find. 

Semrush includes a Marketing Calendar. The calendar simplifies the process of transforming an idea into a new article.

You can use the calendar to schedule the content and perform a variety of tasks:

  • Include a description of the article
  • Include attachments
  • Create a list of tasks for the article
  • Leave comments for content creators and editors

You can test the Topic Research tool for free. After two searches, you need to subscribe to continue using it.

How much does Semrush cost?

As with Ubersuggest, Semrush offers three different plans:

  • Pro – $119.95 per month
  • Guru – $229.95 per month
  • Business – $449.95 per month

You can save 16% if you choose to get billed annually instead of monthly. Keep in mind that the prices are subject to change.

The Pro plan is designed for freelancers, start-ups, and those with a limited budget. It doesn’t include access to the “Content Marketing Platform,” which is needed to search for content ideas.

The Guru and Business plans include unlimited topic research.

You can search for content ideas, schedule content in a calendar, and use SEO content templates. These plans also include more projects, keywords to track, and reports.


You can use Ubersuggest or Semrush to generate content ideas. Both tools are easy to use and effective.

Ubersuggest allows you to view a little bit more info. When you search for content ideas, you can view total Facebook shares, Pinterest shares, traffic, and backlinks.

Semrush integrates with more tools and features. You can send content ideas to the Marketing Calendar to simplify your content creation process.

Ubersuggest costs less, which makes it more accessible for entrepreneurs and small businesses. Semrush costs more but includes more results per search.

The bottom line is that neither tool really outshines the other.

You can’t go wrong with Ubersuggest or Semrush. Choose one and test it for seven days. If you’re not happy, you can always switch to the other tool.

Sign up for Ubersuggest or Semrush to start generating content ideas.