When I started out in SEO it was all about tactics. Build links, stuff keywords, write for bots rather than people.
That’s where you’d put your focus. There wasn’t much data analysis beyond tracking your keyword rankings.
It wasn’t the most glamorous job, but it sure did get results. Luckily my career in digital marketing became much more interesting as the internet evolved.
In 2021, creating valuable content paired with finding opportunities through data analysis is the shortest distance to maximizing your SEO.
The more valuable content you create, the more data you collect and the more opportunities you’ll uncover.
How do you create content, and what data do you find to be the most valuable?