How do you know if your marketing idea is good?

Brainstorming session
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When marketing a product or service, how do you know what marketing ideas are worthwhile?

Your colleagues may really be excited about a certain idea but will it be helpful in accomplishing your goals?

How would you decide whether to pursue the project?

This is where data comes into play and why it’s important to make sure you’re collecting as much as you can.

Data will give you a good idea about whether your ideas have potential for success.

How have you used data to make smarter marketing decisions?