Keeping up with a content strategy is often a challenge. Releasing high-quality content consistently involves time and resources.
At some point, you may wonder whether it’s better to focus on content quantity over quality. By focusing less on the quality, you could release content at a more frequent pace.
So, what really matters more – content quality or quantity?
If you want to grow your business and win online, you need both quality content and frequent content. Each piece of content creates more growth opportunities.
Lowering the quality of your content offers diminishing returns. Poor-quality content performs poorly. It’s better to put out high-quality content while finding ways to maintain your release schedule.
Why is content quality important?
As you likely know, content marketing helps generate leads and grow your brand. To enjoy these benefits, you need to release quality content.
Inferior content is less likely to provide the results that you want.
Quality content may improve:
- Search rankings
- Lead generation
- Conversion rates
- Bounce rates
- Brand awareness
The benefits of quality content start with search rankings. Informative blog posts are more likely to get shared and receive backlinks.
Releasing quality posts helps boost your SEO. It drives more traffic to your site, which also improves brand awareness.
Quality content is important, but how do you define “quality content”?
According to Google, quality content has a clear purpose. Readers should know instantly what the content is about.
Quality content is also original. Scraping or duplicating content results in penalties.
Basically, good content is helpful. It delivers on the promise in the title. It is written for people first instead of search engines.
Make sure that you know how to create valuable content before worrying about the frequency. Here are a few tips for improving the quality of your blog posts:
- Research your audience
- Understand your audience’s pain points
- Deliver answers to your audience
- Make sure that your content is unique
Each piece of content that you release should provide value to your readers. Create content that solves problems or gives answers to common questions.
You should also include relevant keywords. Add your target keyword to:
- The title
- Meta description
- Image alt text
Include the keyword naturally throughout the content.
Why is content frequency important?
Content frequency influences your ability to retain interest. People may start to forget about your brand if you don’t release new content frequently.
Brands often gain more attention when they frequently release new content. They become the go-to source for information.
Here are some of the reasons why releasing continuous content helps grow your brand:
- Builds trust
- Drives engagement
- More referrals
- Boosts your SEO
Continuing to release content builds more trust. People come to trust your site as a source of valuable information.
A frequent release schedule also drives user engagement. Your audience stays engaged when you supply them with more information.
Other sites also want to link to relevant brands. A consistent flow of content should lead to more backlinks, which often results in more referral traffic.
Along with sending more traffic to your site, backlinks boost your search engine optimization (SEO). The combination of valuable, frequent content and backlinks helps increase your search rankings.
As your search rankings grow, you benefit more from a frequent release schedule. Your brand becomes more visible in Google search. The increased search visibility makes it easier to attract more visitors.
So, how frequently should you post new content?
Publishing two to four times per week should help drive traffic and conversions. Unfortunately, some of us don’t have time to create new content that quickly.
Instead of pushing yourself too hard, try to stick to a consistent schedule. Frequency is important, but consistency has more of an impact on your success.
Why should you focus on both quality and quantity?
Quality content starts to lose value as it ages. It becomes less relevant and receives less traffic.
Releasing content frequently helps you maintain any momentum that you gain. Yet, if the quality of the content starts to decrease, it becomes less effective.
Consistency is the key. You need to focus on both quality and quantity. Create a schedule that you can follow without lowering the quality of your articles.
A consistent quantity of quality articles provides the following benefits:
- Connect with your audience
- Boost your online presence
- Grow your social following
- Retain more customers
Consistently releasing quality content builds greater trust with your audience. It helps boost your profile on social media and retain more followers.
Continuing to release reliable content gives people something to come back for. It also reinforces your commitment to helping your audience find answers.
When it comes to SEO, it’s often a good idea to choose quality over quantity. Quality content, backlinks, and web design are essential.
While quality content is king, you still need to release content frequently. If you only release a few blog posts per month, your online marketing may fail to gain traction.
Make sure that you can produce valuable content and then find ways to stick to a consistent publication schedule. Decide how frequently you can publish new content and stick to your plan.
Whether you post one or several articles per week, maintaining a consistent schedule helps you retain your audience. You cannot expect to grow your brand without keeping your existing audience engaged.
Along with these suggestions, consider outsourcing your content creation. Working with experienced marketers can save time and resources, allowing you to focus on quality and quantity.