Buzzsumo vs. Social Animal: Which is better at finding content ideas that perform?

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Are you struggling to find good content ideas? If you’re running out of things to write about, Buzzsumo and Social Animal have you covered.

Buzzsumo and Social Animal are online tools for finding content. Both options allow you to find trending topics across popular social media platforms. Social Animal costs less, but BuzzSumo includes extra features.

You can use either tool to find content ideas quickly. Yet, you may find that one is better suited for your specific needs.

In this comparison, we’ll examine the main features, benefits, and prices of both tools.

Here’s a closer look at Buzzsumo vs Social Animal.

What is Buzzsumo?

Buzzsumo helps you find engaging content. It’s used to generate content ideas and monitor the performance of your content.

The tool includes a variety of features in an intuitive dashboard. Some of the main features and tools include:

  • Content discovery
  • Content research
  • Find influencers
  • Monitoring

The content discovery set of tools includes a keyword tool. It allows you to discover phrases and keywords that people search for.

You can use the keyword tool to find target keywords based on:

  • Search volume
  • Search trends
  • Cost per click (CPC)

The trending section helps you keep track of the latest trending topics. You can view real-time data on what people are talking about and sharing on social media.

While most of the tools are useful, the main feature for generating content ideas is the “Topics” tool.

How do you use Buzzsumo for content ideas?

The Topics tool in Buzzsumo lets you search for content ideas based on a keyword or phrase. 

After entering a keyword, the page displays results in blocks of text. 

Each block includes a related keyword or phrase. It also includes several content ideas and a list of related keywords. Buzzsumo pulls content ideas from the top search results.

Buzzsumo displays the headlines from the top posts. You can also drill down into any of the topics for more information and extra ideas. 

The results page also includes a word cloud. The cloud includes related keywords and headlines surrounding your target keyword.

Along with the “Topics” tool, you can use the “Questions” tool to find related questions. Simply enter your target keyword. The tool displays the questions most asked by your audience.

The Questions tool is useful for fleshing out your content or generating a Q&A-style post. Answering these questions helps you establish yourself as an authority in your industry.

Unfortunately, the Question Analyzer tool is only available with the more expensive plans.

How much does Buzzsumo cost?

With Buzzsumo, you can start finding content ideas for free after registering for a 30-day free trial to determine if their tools are right for you.

After the trial, you can use the free plan, which includes limited access. You do not gain extra features, such as the Question Analyzer and Facebook page Analyzer.

If you want access to more features and searches, you need to choose one of the paid plans:

  • Pro – $99 per month
  • Plus – $179 per month
  • Large – $299 per month

These prices are based on the monthly rate. You can save 20% by choosing annual billing.

The Pro plan includes unlimited searches, up to five users, and 10 custom feeds. If you want the Question Analyzer, you need to upgrade to the Plus plan. 

What is Social Animal?

Social Animal is a more recent addition to the selection of online SEO tools. It includes many of the same features found in Buzzsumo.

Social Animal divides its tools into five categories:

  • Content research
  • Content curation
  • Influencer outreach
  • Getting article ideas
  • Competitor monitoring

The Content Curation and Influencer Outreach tools are useful for engagement and brand awareness. You can use the Content Curation tool to find the most popular articles from leading sources.

You can sort the search results based on title, author, date published, domain, or most shared. 

The Influencer Outreach tool helps you discover influencers in your industry. Partnering with influencers allows you to leverage their popularity to spread brand awareness. 

Competitor Monitoring lets you see what the competition is up to. You can use competitor monitoring to find content ideas, but there are other tools for discovering topics. 

How do you use Social Animal for content ideas?

The main feature for finding content ideas is the “Content Research” tool.

You can enter a keyword and receive a list of popular content featuring that keyword. This part of the tool works the same as other content idea tools. 

As with Buzzsumo, the results include the headlines, URL, and Facebook shares. You can also view the total shares on Twitter, Instagram, and Pinterest.

You can click on any keyword from the results page for more insight. Social Animal lets you know which social media platforms have the most shares for a given keyword.

Social Animal also allows you to instantly compare two articles. Some articles may rank for your keyword but cover it in different ways.

You can use the “compare articles” feature to see a side-by-side comparison of keyword usage on both pages.

When you find a headline that you may want to cover, click on the “headline analyzer” for more insight. The headline analyzer breaks down the title to help you evaluate its length and structure.

Along with the “Content Research” tool, you can get article ideas using the “InspireMe” feature.

The InspireMe feature includes a map of topic ideas connected to your target keyword. The topic ideas are grouped based on related keywords. 

Click on any of the groups to explore more ideas based on their relation to your target keyword.

You can also explore topics in the same category as your target keyword. Social Animal will display dozens of related search queries and secondary keywords.

How much does Social Animal cost?

You can test Social Animal for free for 14 days. After the free trial, you need to pay for one of the following plans:

  • Blogger – $41 per month
  • Agency – $166 per month
  • Enterprise – $416 per month

The Blogger plan includes unlimited article searches. You can use the features discussed to find content ideas. 

The more expensive plans include Facebook Post searches and Facebook Page Analysis. These tools offer more insight into Facebook activity, which is useful for growing your social following. 


Buzzsumo and Social Animal are both useful tools for finding content ideas. Buzzsumo includes a powerful keyword tool and simple dashboards.

Users can easily find trending topics with Buzzsumo. You can even get started for free.

If you want to perform more than 10 searches per month, you need a paid plan. 

Along with using Buzzsumo to find content ideas, you can use it for keyword research and tracking social media activity. 

For those with a limited budget, Social Animal offers unlimited searches for about half the price of the least expensive Buzzsumo plan.

Social Animal is geared more toward content discovery compared to Buzzsumo. It includes extra features for finding content, including an interactive map of related keywords.

In the end, Buzzsumo and Social Animal provide a simple solution for deciding what to write about. You can quickly find out what people want to know and start creating your content.

Get started with Buzzsumo or Social Animal for instant content ideas or, better yet, work with Jumpkit, and we’ll come up with ideas for you and so much more!